El libro que ha revolucionado el campo de la creatividad, la innovación y el aprendizaje. ¿Qué tienen en común Matt Groening, el creador de Los Simpsons, el empresario Richard Branson, o la periodista Arianna Huffington? Más allá de su enorme éxito profesional, todos ellos son personas que muestran una extraordinaria pasión por lo que hacen y que han encontrado lo que Ken Robinson denomina su Elemento, es decir, el lugar donde la persona hace aquello que realmente quiere hacer y donde es quien siempre ha querido ser. Ken Robinson consigue en este libro transmitir la importancia de encontrar ese punto, motiva al lector a buscarlo y le recuerda que nunca es tarde para alcanzarlo. El Elemento es un libro especialmente necesario en unos momentos en los que el éxito parece medirse exclusivamente mediante parámetros económicos, porque nos demuestra que la clave reside en hacer especialmente bien aquello que nos apasiona. La clave del elemento reside en hacer especialmente bien aquello que nos apasiona. ENGLISH DESCRIPTION From one of the world's leading thinkers and speakers on creativity and self-fulfillment, a breakthrough book about talent, passion, and achievement The element is the point at which natural talent meets personal passion. When people arrive at the element, they feel most themselves and most inspired and achieve at their highest levels. The Element draws on the stories of a wide range of people, from ex-Beatle Paul McCartney to Matt Groening, creator of The Simpsons; from Meg Ryan to Gillian Lynne, who choreographed the Broadway productions of Cats and The Phantom of the Opera; and from writer Arianna Huffington to renowned physicist Richard Feynman and others, including business leaders and athletes. It explores the components of this new paradigm: The diversity of intelligence, the power of imagination and creativity, and the importance of commitment to our own capabilities. With a wry sense of humor, Ken Robinson looks at the conditions that enable us to find ourselves in the element and those that stifle that possibility. He shows that age and occupation are no barrier, and that once we have found our path we can help others to do so as well. The Element shows the vital need to enhance creativity and innovation by thinking differently about human resources and imagination. It is also an essential strategy for transforming education, business, and communities to meet the challenges of living and succeeding in the twenty-first century.